ABOUT
Our promise is clear: to serve and solve problems in fixed operations, elevate revenue, and rejuvenate service teams, training them to operate at their peak. Whether a dealership's service department needs a complete transformation or simple process improvement, Michael and his team at are the go-to experts.
For dealerships aspiring to redefine their fixed operations' success trajectory, connecting with Michael Barich is the first step towards unparalleled excellence.
OUR DOCS
Meet the exceptional individuals who drive our success and embody our values.
MICHAEL BARICH
Founder and Principal
Michael Barich, often called the “Tennessee Titan” of automotive fixed operations, is a nationally recognized dealership consultant and service department turnaround specialist. Known for engineering one of the most remarkable Nissan dealership success stories in the U.S., Michael transformed Murfreesboro Nissan—once a struggling 40-year-old store—into a national leader. Under his leadership, the dealership ranked #1 in the nation for customer pay parts and labor sales and #2 for tire sales, ultimately achieving the #1 position in all three categories in 2022.
Today, as CEO of BAR Automotive, Michael partners with dealerships nationwide to build profitable, efficient, and customer-focused service departments. His proven strategies focus on driving revenue growth while strengthening teamwork, boosting employee confidence, and cultivating a growth-minded culture that delivers long-term results.
With over 30 years of experience in automotive fixed operations, Michael has shaped service excellence at leading dealerships across the country. His career includes transformative leadership roles at Murfreesboro Nissan, Cavender Audi, and the Bob Loquercio Auto Group, where his performance helped the group earn the Toyota President’s Award 15 years in a row.
Michael’s expertise is grounded in hands-on experience and executive leadership, making him a trusted voice in dealership service growth and operational excellence. He has generated tens of millions in additional dealership revenue, proving that the key to success lies in maximizing human potential alongside innovative processes.
As a coach, mentor, and consultant, Michael Barich continues to inspire dealership teams to achieve record-breaking performance, solidifying his reputation as one of the nation’s most respected fixed ops consultants.
DAVID SPARKS
Managing Partner
With more than 20 years of experience in automotive fixed operations, David Sparks has built a reputation for transforming underperforming service and parts departments into industry leaders. His career, which began in 2000, reflects a passion for creating innovative, customer-focused, and profitable dealership operations across some of the world’s top automotive brands, including Ford, Toyota, General Motors, Hyundai, and Mercedes-Benz.
David holds multiple Master Certified Service Manager credentials with Ford, Toyota, GM, Hyundai, and Mercedes-Benz, along with certification as a Hybrid System Certified Service Director—ensuring he remains on the forefront of automotive technology and service trends.
Throughout his career, David has led high-volume dealerships such as Daytona Dodge Chrysler Jeep & Ram and Savannah Toyota, where his leadership significantly increased efficiency, profitability, and customer satisfaction. At Hanania Automotive, he drove growth across newly acquired franchises with comprehensive training programs, while at Asbury Automotive Group, he implemented group-wide strategies that elevated service performance across multiple stores.
From Legacy Toyota and Coggin Toyota to Grossinger Hyundai & Kia and AutoHaus on Edens/Northbrook Toyota, David has consistently delivered measurable results in service growth, retention, and operational excellence. His expertise spans every aspect of fixed operations—including advertising, budgeting, forecasting, and day-to-day service management.
Known for his customer-first approach and no-nonsense leadership style, David Sparks continues to help dealerships unlock their full potential and achieve long-term success in fixed operations.